1. Understand Your Value Proposition

2. Look Around

3. Bring others onboard

4. Use existing technology building blocks

5. Leverage your existing strengths

6. Don’t fall in love with your own ideas

7. Don’t run after the bandwagon

8. Dream

9. Break the rules (Including these)

10. Have Fun


The Bible tells the story of Jethro advising his son-in-law, Moses. The Israelites have left Egypt and are wandering in the desert. They have been to Mount Sinai and received the Torah, containing the commandments that are to guide their lives. Moses is the leader of this nation of six…

Avi Wachtfogel

Leading software development and innovation for over 20 years. Always learning.

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